Search Engine Optimization (SEO) as we know it today is far different from what online business owners were using five years ago. SEO ranking factors have transformed over the years, allowing search engines to be manipulated by adding more than just keywords. Today, there are several marketing strategies that can help great success in driving organic traffic to your site.
Search engines are getting smarter and powerful all the time, their ability to understand and analyze web pages is improving. Some might see this as a chore, but in order to take your business to the next level, you must learn how to apply efficient and useful SEO strategies in 2021.
What Is SEO Strategy?
SEO strategy enhances your website performance and increases visibility on search engines in order to bring in more organic traffic. SEO is the foundation for any business to survive in a competitive digital world. To remain on top, one must make necessary changes to make content visible to searchers.
SEO is one of the subcategories of digital marketing strategies, which is suitable for businesses in the eCommerce industry. It involves advanced and long-term marketing using the power of keywords, link-building strategies, and content optimization.
There are many factors that help in building an efficient website, such as a powerful web hosting provider. Hosting providers help you achieve your SEO goals by setting the groundwork for your strategies. The quality of your web hosting service can have a huge impact on your website. To find out what works for you, Mangomatter compares the best hosts that work best for your website.
Here are 7 techniques to power up your SEO strategies in 2021 and build a strong online presence.
1. Relevant Keywords
The most important component of SEO is having a list of relevant keyword that work best for your niche in the market. Keywords help you connect to the right audience. By applying SEO strategically, you can reach a wider audience and draw in more traffic, leading to a higher conversion rate. There several tools available that can help you choose keywords in terms of competition level and search volumes. Long-tail keywords, for example, are a great way to reach out to your targeted audience as they tend to be less competitive and you can rank for them faster.
Here are some helpful tips when choosing relevant keywords for your content:
- Choose a good mix of short-tail and long-tail keywords.
- Avoid keyword stuffing which makes content incomprehensible or difficult to understand.
- Include relevant keywords in the title of the article, its subheadings, and in its paragraphs. However, the keywords must be used sparingly and should naturally flow with the rest of the content.
- Include keywords in your webpage’s URL for search engines to scan it easily for ranking purposes.
2. Optimized Voice Search
Voice search initially started as a niche concept, but today it is one of the most popular topics for marketers and consumers alike. From smartphones to smart speakers, voice search has become widely accepted. Voice search uses natural language programming that mimics how humans think and talk with the power of artificial intelligence.
How can you take advantage of this? Adding schema markup to your website will help search engines identify the different elements of a page, such as events, prices, and opening hours, that might be relevant to a voice query. Optimizing voice search for local SEO is also critical, since the majority of search queries are local. Altogether, it’s a great way to boost your website’s organic traffic and gain an edge over your competitors.
The following tips can help optimize your content for voice searches:
- Use a conversational style of presenting your points or arguments in your content.
- Use conversational question and answer sections in your articles.
- Make sure that your website is optimized for mobile voice search.
- Use easy-to-understand terms for search engines to easily capture and align with your content fast.
- You need to make sure that your website is fast loading to make voice search convenient for online users.
3. Mobile-Friendly Website
Billions of people across the globe have access to the internet through smartphones—something that can be all too easy to forget. It’s imperative for business owners to optimize their websites and make them mobile-friendly. Mobile optimized websites have become an important ranking factor in search engines. But just making your website visible on a smartphone is not enough since Google qualifies sites with good user experience. You need to make sure that your mobile website is easy to read, has a good layout with compressed images, and is easy to navigate. The goal is to market your website well so that it can help in improving your ranking.
4. Meta Title and Meta Description
The title and descriptions of your web pages are the most important meta tags in attracting online visitors. A website with attractive and appealing titles and descriptions makes links more accessible and clickable.
You can also optimize your meta tags with relevant keywords to improve visibility on search engines. The meta title and descriptions should be relevant to the content of your web page and align with your target audience’s needs.
5. Optimized Site Speed
Another key component for an effective SEO plan is great speed. It’s recommended that your web pages load in under two seconds. This plays a crucial role in creating good user experience. If your web pages take time to load, users can get frustrated and move on to another site—and they do that often and quickly. To avoid this, optimize high-quality images, video files, or even a dynamic website page design so that it loads faster and enhances user experience.
The more links, the higher you’ll rank on search engines. Enticing content and headlines won’t do any good if you haven’t strategically placed backlinks on your page. When other websites link to your site, this builds credibility and makes your site trustworthy. At first, backlinking may seem difficult or tedious to carryout with every post, but in the long run it helps you build not only a successful website but a better brand reputation.
7. SEO Audits
The best thing to do when implementing SEO strategies is to test and track your digital marketing efforts. By performing regular SEO audits, you can determine your website performance growth, ranking, and even your content. This practice will help you revisit tactics and make changes where necessary to improve search engine optimization efforts.
No matter how large or small your business, SEO is the key to building a successful website. SEO, when done well, rewards your brand with a clean, user-friendly website, increased digital and overall brand credibility, and exclusive access to customer data and insights that none of your competitors will have.
In the end, it all boils down to how well your search strategy is executed. Remember, you all the time you have is six seconds to give people a reason to care, listen, engage, buy, and stay. But, if they can’t even find you because you’re buried on a second page of an organic search, you won’t get any time at all.
You can learn more about how to harness the power of the six-second story on your website to engage prospects and inspire remarkable customer experiences by following @TopRightPartner on Twitter, connecting with me on LinkedIn, subscribe to the TopRight blog, and buying copies of my latest books, Strategic Analytics and Marketing, Interrupted.