Marketing Operations – and Marketing Resource Management – often take a backseat to what Scott Brinker, author of the Chief Marketing Technologist Blog and Marketing Technology Landscape guru, calls “Marketing Experiences” or customer-facing technologies, such as Content Marketing, Video Marketing, Email Marketing, etc. Truth is, Marketing Operations has attracted almost $6 billion in funding, yet B2B organizations are just discovering the value and importance of for managing the business side of marketing.
What is Marketing Resource Management (MRM)? MRM is an automated system that addresses all aspects of marketing: planning and budgeting, content development, marketing material distribution, and report analysis. By improving processes and overall collaboration efforts between departments, MRM reduces time spent on marketing planning, budgeting, and reporting by 30%. Unfortunately, most mid-market B2B marketing departments are still relying on spreadsheets and email. As such, “Marketing Planning Template” and “Marketing Budget Template” continue to be popular search terms. But there’s a better way.
Is MRM right for your organization? Here are 8 reasons to consider MRM:
- Identification of non-essential activities
MRM provides greater depth and visibility into your marketing activities, allowing you to quickly identify and remove non-contributing activities.
- Optimized allocation of work
When projects are allocated based on complexity, you are able to create in-house solutions for easier tasks and reserve your outsourcing budget for more complex ones.
- Efficient distribution of man hours
MRM manages the always rising and falling workload in the marketing department, allowing you to more accurately distribute man hours.
- Reuse of prior content
Expedite the content creation process with MRM templates, and optimize collateral value by reusing and repurposing prior content.
- Better management of available talent
MRM methodically breaks down the skillsets available in an organization and assigns the right task to the right person. This helps senior management spend their time on the highest value tasks.
- Improved time and resource management
Automating the content review process with collaborative tools reduces time and resources needed to complete projects.
- Increased collaboration
As companies grow, collaboration across departments, vendors, and offices becomes increasingly difficult. Large amounts of time are wasted in communication and duplication of efforts. Digital Asset Management (DAM), offered by all leading MRM systems, makes this collaboration more efficient.
- Cost reduction
By improving resource allocation, collaboration, and management, MRM reduces cost and increases time available for higher value tasks.
Are you ready to free your team from the tyranny of spreadsheets, and start to operate the department in a collaborative, productive and transparent way? Take the 10-question MRM Quiz to find out.