Organizations that successfully transform marketing and generate remarkable results for their business have one thing in common: strong leadership. Transformational marketing leaders know that their success depends on the simplicity, clarity, and alignment of their brand’s story, strategy, and systems (“3S”). Yet, they also understand that big change is difficult to achieve from the “top down” – there must be understanding, alignment, and commitment across the organization.
“At the end of the day, it became all about storytelling.”
— Lidia Frayne, Director of Operations at Dell Technologies
Here are the top 8 tips from a few of our favorite marketing leaders to help inspire you to transform marketing within your organization:
To truly transform, marketing must get all 3S’s right: the right Story, the right Strategy, the right Systems, all measured through the lens of Simplicity, Clarity, and Alignment. Learn more about how TopRight’s 3S Approach (Story, Strategy, and Systems) can help you transform your marketing to drive measurable results in our eBook: Transformational Marketing – Moving to the TopRight.
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