What do all successful, growing brands have? A clear, direct, emotional story. Dave Sutton talks to PBS about the importance of storytelling in marketing and how that story connects you to your audience, then your audience with others. A good story will bring your brand to life and answer the “why” of why you do what you do. People don’t just want to be sold to anymore, they want the full experience of interaction, and your story will place them at the center.