Welcome to 2015, where social media is an increasingly essential way of doing business.
Yet, the amount of information and great ideas are overwhelming. How best to prioritize? How to find the right people whose wisdom will benefit you and your business?
There are a couple of rules of thumb when it comes to this:
- Look for the types of people/businesses that relate to what you do. Do a quick hashtag search on topics of interest, from topics (#socialmarketing to industries (#retail) to challenges (#travelFAIL). There is nothing worse than having your news feed filled with irrelevant tweets about other industries, unrelated business processes or worse of all, Johnny’s day with his kids. If you have not done so already, go through and remove those who do not make an impact on your professional life. It would also be best to setup your professional Twitter account separately from your personal one.
- After discovering some accounts that are parallel to your company’s ventures take a further look to make sure they meet the following criteria:
- Be sure that you are going to get a lot of good information out of the posts that are going to show up on your news feed. To do this, simply check out the posts of potential accounts you would like to follow and see if their conversations meet your interest. If they do, go ahead and click on that follow button!
- Are they frequently posting? If you are following someone who puts something up only once a week or less it is most likely going to get buried in the pile of postings by more frequent users.
- On Twitter, if the account has a blue checkmark next to its name it means they are a verified account. This is good for when you are following very well known people/companies to make sure you find the real deal!
- Lastly, are these accounts getting retweets, shares or responses? This is very easy to figure out by clicking on a post to see how many likes, comments, retweets or favorites it has. If you notice that people you admire are taking note to what someone is saying, it could mean that you should be too!
Here at TopRight we use this criteria when it comes time to update our list of who we follow. We are looking for people who have something unique and interesting to say about marketing strategy, business innovation, management processes and astounding business success stories.
Just this month alone we have added 25 new Twitter accounts to our feed and, no pressure here people, but we expect great things! Take a look at these thought leaders and see if your interests match ours! Please make suggestions for others you think we should follow in the comments section – including yourself if that is appropriate!
Tracking and interacting with other thought leaders is a great way to ensure you keep your finger on the pulse of industry trends and new ideas, and help your business Stay #TopRight.
- Paul Roetzer (@PaulRoetzer) 12.9K Followers. Founder and CEO of the PR 20/20 agency. Wrote the book, The Marketing Agency Blueprint.
- Lee Odden (@LeeOdden) 77K Followers. CEO of TopRank Online Marketing. He frequently shares fresh marketing data and trends useful for both small and large marketing firms.
- Amy Porterfield (@AmyPorterfield) 100K Followers. Social Media Strategy Consultant. Provides her followers with knowledgeable insights on the best ways social media can help contribute to a company’s overall success (through the awareness of its customer base).
- Contagious Magazine (@Contagious) 63.8K Followers. Their “main purpose is to make brands braver.” They educate their clients on the shifts which occur in the marketing, consumer culture and tech. world of business and through this assistance help them to adapt to those changes.
- Jason Falls (@JasonFalls) 91.9K Followers. Social Media Keynote Speaker. The co-author of two books on marketing. Founder of the Social Media Explorer Website. Provides helpful insights on industry happenings and does so with witty humor.
- Brian Clark (@CopyBlogger) 21.5K Followers. Founder and CEO of Copyblogger Media, Clark is a serial entrepreneur. His extremely frequent tweets provide his followers with a comforting place when in search for answers on all the know-how’s of content marketing.
- Content Marketing Institute (@CMIContent) 105K Followers. Strives to advance the use of content marketing through informative posts caught by the eyes of its followers. These posts contain useful advice on current news discussions which help in the overall advancement of the marketing industry’s social media users.
- Jeanne Hopkins (@JeanneHopkins) 20.4K Followers. Senior VP and CMO at Continuum Managed IT Services. Her tweets include initiatives we as a marketing industry would benefit from taking in order to not only keep up with today’s competitors, but to speed past them.
- Econsultancy (@Econsultancy) 201K Followers. Tweets contain extensive “research and analysis on digital marketing, social media, ecommerce, SEO, mobile and tech. for business.” Allows all professional thought leaders of the marketing industry to exchange their strategies and ideas.
- Brent Leary (@BrentLeary) 11.7K Followers. Co-Founder and Partner of CRM Essentials. He relays the top blog posts and reports of the marketing industry to his followers. To say his Twitter account is full of thought leadership would be an understatement.
- Peter Shankman (@PeterShankman) 165K Followers. As the founder and CEO of The Greek Factory Inc., Peter is who you want to go to for advice on all things social media, marketing, and PR strategies.
- John Rampton (@JohnRampton) 42K Followers. Well known as a serial entrepreneur and Connector, John advises several companies located in the bay area.
- Shaun Sanders (@TechCrunch) 4.51K Followers. Keep up to date with all of Tech Crunch’s technology news, analysis and advice!
- Mary Long (@MaryCLong) 25.5K Followers. Assists clients in all things digital media as a ghostwriter. Mary uses very unique digital strategies to give her clients the push they need to make it up the digital media ladder.
- Brent Csutoras (@BrentCsutoras) 29.1K Followers. As a strategist in social media, Brent posts all things relevant on how to get ahead through the use of social media. Follow him to learn more on the do’s and don’ts we may not be considering when using social media!
- Brian Solis (@BrianSolis) 239K Followers. Not just another digital marketing analyst, Brian spreads his knowledge through his role as a speaker and an author.
- Shawn Collins (@AffiliateTip) 42.4K Followers. As co-founder of the Affiliate Summit, Shawn is a highly known affiliate marketer. He is also an author on affiliate marketing, the Co-Editor-in-Chief of FeedFront Magazine, and the Founder of GeekCast.fm. Needless to say, Shawn is a great reference in all things relating to affiliate marketing.
- Neil Patel (@NeilPatel) 118K Followers. As the starter of Crazy Eggs and KISS Metrics, Neil is an entrepreneur, investor, advisor, and blogger in SaaS analytics.
- Jeff Bullas (@JeffBullas) 293K Followers. Jeff landed his mark on Forbes’ “Top 50 Social Media Power Influencers of 2013.” He is an avid blogger, strategist, and speaker on social media marketing.
- Chris Brogan (@ChrisBrogan) 303K Followers. As a New York Times bestselling author, Chris is a well thought leader in social media marketing as a marketing consultant, speaker, and journalist.
- Darren Rowse (@Problogger) 218K Followers. As the founder of Pro Blogger and Digital Photography School, Darren is a brilliant person to follow for advice on blog writing.
- Derek Halpern (@DerekHalpern) 56.3K Followers. Founder and investor of Social Triggers, Derek inspires potential entrepreneurs with his key strategies on marketing.
- Mike Stelztner (@Mike_Stelzner) 92K Followers. Social Media Examiner founder and CEO, Mike offers his ideas on the reasons why risk taking can absolutely lead to success, even if you fail in the process.
- Jay Baer (@JayBaer) 146K Followers. A best selling author with several books under his belt, Jay serves as a marketing consultant and a keynote speaker on innovation in digital marketing.