Great Marketers Think Global But Act Local

In today’s ultra-fast and dynamic business world, local businesses must learn how to adapt to current marketing practices in order to survive. So, if your sales have reached a halt or are declining, perhaps it’s time to change up your marketing game and embrace the latest global trends.

In that regard, even if your small business is currently profitable, you must stay ahead of the competition to continue to be successful in the future. In addition, you need to examine the most recent marketing trends, recognize consumer purchasing patterns, and learn how to increase the amount of money you receive from your current customers.

Unfortunately, only 33% of all new small businesses last longer than ten years, and you don’t want to end up as a tragic statistic. Instead, you need to have a driving force and follow some good promoting tactics that will help your business thrive for years to come and do everything possible to ensure its long-term viability.

Learn SEO and Start Blogging

Most consumers usually use the internet to find local businesses, which means that if you want to improve your chances of being listed as a top result, you must first learn the fundamentals of SEO.

Did you know that approximately 47% of clicks go to the first three pages of Google search results? In the end, increased website traffic, followers, and leads will result in higher revenues. In that regard, by regularly publishing new blog entries, your website will be updated with fresh information, increasing your chances of achieving a higher search position.

In addition, your blog entries are a perfect location to include keywords that potential buyers might use when searching online. If you establish a solid group of readers for your blog, you create a steady stream of potential buyers visiting your website regularly.

To ensure you have the best SEO strategy possible, you want to find a good SEO agency that caters to your local SEO market and will help optimize your blog posts and make the most out of website visits. For instance, if your business is located in Orange County, CA, it’s good advice to find a professional Orange County SEO agency with an ultimate understanding of the Orange County SEO Market.

Engage Local Business Community

Local businesses must continue to participate in their communities, so joining a local organization is a fantastic way to stay in touch with neighbors and other company owners. Even though you might be charged a small annual price, it’s worth it, because this way, your brand will be exposed to other firms if you attend these meetings and events. It might be possible that some of your competitors will participate as well; however, that’s an even better reason for you to be present.

Assume you own a t-shirt company, and another local company is holding an event in town and may want personalized shirts. They’ll be more likely to use your services rather than ordering shirts online if you’re both members of the same organization. That is the whole point of joining a local business community, businesses watch out for one another and aim to help local businesses wherever possible.

Organize Competitions

Competitions are an excellent method to generate interest in your local business. For that reason, online platforms are the greatest approach to run them, and it’s best to make use of your social media platforms for this purpose. A good reason to organize competitions is to stimulate the creation of user-generated content. For instance, invite your followers to share photos related to your product or service. The winner can then be determined by who receives the most likes on their photo.

The goal of these competitions is to increase your social media following. When consumers see their friends and relatives commenting about your local business on social media, it increases your visibility and credibility, and increases the likelihood that they will follow you as well. As a result, you’ll be able to upload promotional content that converts your new followers into buyers.

Drive Conversion Through Smart Discounts

Customers are price-sensitive, and as a small business owner, you must be aware of this and alter your pricing accordingly. Your clients want to believe that they are getting a good deal. So, if your business has an eCommerce site, an active discount code will boost your chances of gaining more sales. Nonetheless, it’s critical for your business to give coupons and discounts to clients, whether you sell online, in-store, or both.

Final Thoughts

We hope this article gives you a number of ideas on how you can get started in promoting your business in your local community. The most important advice we can offer is to put these methods into practice and see what kind of results you receive. To learn more about how to promote your business locally and maximize your impact, sign up for the TopRight blog! If you’d like to receive more great tips like this, please follow me @TopRightPartner, connect with me on LinkedIn, or buy a copy of my latest book, Marketing, Interrupted.