An airline going viral again with brilliance this holiday season. Passengers boarding flights at Toronto’s Pearson International Airport and Hamilton’s John C. Munro International Airport were given the chance to scan their boarding pass at a kiosk and tell Santa what they’s like for Christmas.
While the two flights were in the air en route to Calgary, a team of WestJet employees, who had been monitoring what the passengers had told Santa, rushed out and purchased everything the passengers had asked for.
When the two flights landed in Calgary and the passengers went to baggage claim, they experienced a Christmas miracle. The baggage claim area had been transformed into a holiday winter wonderland and presents were delivered along with luggage. And Santa was there as well to greet the passengers as they opened their gifts. It was very likely the best airport experience any air traveler has ever had to date. And, perhaps. the best marketing stunt in recent memory.
“This year, we wanted to turn our holiday campaign into a tradition by doing something that’s never been done before,” said Richard Bartrem, WestJet vice president of communications and community relations. “Inspired by the notion of real-time giving, we wanted to surprise our guests with meaningful, personalized gifts when they least expected them. Being able to show our guests how much we care with gift-giving, a tried and true holiday tradition, resonates with WestJetters as much as our guests.”
But the holiday spirit doesn’t end there. A video of the event, just released, was created for another purpose: Once it reaches 200,000 views, the airline said it would donate flights through Ronald McDonald House Charities to families and children in need. It looks like they’ll be booking flights soon. The video has already gotten over 1 million views.[youtube id=”zIEIvi2MuEk” width=”600″ height=”350″]