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How Career Coaching Boosts Sales & Marketing Executive Skills

When you hold a position as a sales and marketing executive, expect a lot of pressure. Anyone with an important position has a lot of responsibilities. That includes exerting constant effort to do better, to be more transformative, more competitive, and to contribute at a faster and faster rate to the prosperity of the company as well as to your own happiness. Whew, that’s a lot. And that’s not everything, just a partial list.

If you’re on the hunt for the best ways to improve your game, career coaching is a good choice. This is a professional way to enhance both your career and personal life.

If you need further convincing, here’s how career coaching works:

1. It Increases Professional Value

When you’re working in a highly competitive field, it can become a challenge to clearly identify your strengths and your weaknesses. For some people, their best strengths can even be overshadowed by particularly outstanding shortcomings. There may be instances that you feel you’re no good as a sales and marketing executive, especially when things don’t go your way and this can affect not only your job performance, but also your perception of yourself.

With career coaching, all this can be solved. A coach can help you identify strengths and how you can use these to reexamine your approach to your job. Similarly, a coach can help you identify and address weaknesses and out a process in place to overcome them. Say you’ve long had a fear of public speaking, for instance, this is a perfect place for a coach to help you work through and overcome that fear.

2. It Adds to Critical Skills 

Even though you might already be a sales and marketing executive with a high position in a company, you’re never guaranteed to know everything about your job. There are still specific skills for you to learn that are critical to achieve lasting success. This is especially true in the highly competitive field of sales and marketing. A career coach can not only help you train, but can introduce you to cutting-edge new skills—on digital platforms or in new fields related to your company—that you didn’t even know existed or were important. In that way you can stay one step ahead of others in your department or industry.

3. It Assists in the Creation of a Career Path

When you’re a powerful executive you don’t just have a “job,” you also have a long-term career path to consider. This career path refers to a series of life goals that you envision yourself meeting over time. In marketing and sales, this can be a position that’s higher than an executive. It can also be about having better brand management for the company you work for. However, establishing all this won’t necessarily be easy. Often it can even be confusing and difficult to parse where and how to begin creating a career strategy.

Forging a career path means that you’re not just doing your job for profit, but that you excel in it because you’re happy and capable. You find your job in sales and marketing fulfilling, exciting, and promising. Your career coach can help you go through the steps you need to take in order to perceive and properly outline your career path, as well as keep yourself motivated.

4. It Builds Confidence

Holding a high position doesn’t always mean having the confidence you need to do the job well. Especially in highly competitive industries, there will be days when you feel unmotivated and uncertain in your decisions. A major setback or an unsuccessful deal can make you feel like you’re not good enough nor an asset to your company. A career coach can change this mindset for you and get you back on track.

With a career coach’s help you can take a step back and honestly your level of success and all that you’ve done for your company. The goal for your coach is to help you realize your strengths in order to build on them and thereby increase your confidence. This enables you to do your job without hesitating or second guessing yourself.

5. It Increases Motivated

A lack of motivation is prevalent in plenty of workplaces today. Whether you’re have an entry-level or high-powered job, it’s common to feel a lack of motivation creep into your life. A bad pattern of stressful work events can eat you up and sap away the inspiration you need to do your best work. A coach can play a vital role in restoring your proper level of motivation, checking up on you during your in-person sessions and tracking whatever the progress you’re making.

The Takeaway

The decision to improve your career is a wonderful one. Focusing on transforming your outlook can turn you into a valuable asset for the organization that employs you. In terms of fine-tuning your skills and boosting your potential, working with a career coach can be one of the best decisions you’ll ever make. While it may cost you some time, money, and effort, it’s not something you’ll ever regret doing. What I’ve written about here represents just a handful of the invaluable benefits of meeting with a career coach.

At TopRight, we love helping sales and marketing executives transform brands and even transform their ow careers! If you feel like you could use a little help, a little boost in your career, or a quick marketing health check, then let’s have a conversation. Otherwise,  connect with me on LinkedIn, follow me @toprightpartner, or if you want to go deep on transformative branding, grab a copy of my new book, Marketing, Interrupted.