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Insights: Striking the Right Balance Between Marketing & Fundraising

Most nonprofit organizations (NPOs) have separate and distinct marketing and development functions. That is done for good reason, but there is opportunity in closer collaboration.    Not only are these two functional areas aligned in service to the key audiences and supporters of the organization, they both are employing similar tactics to understand the needs and motivations of those audiences.

At best, disjointed insights efforts are costly, and at worst, they work at cross-purposes through confused messaging in the marketplace.  Collaborating on insights and market data should be the rule, but instead it’s rare.

Take full advantage of the opportunity for your organization.   Download this whitepaper now and learn how collaboration can help your NPO form richer and more fruitful relationships with people who care about your mission and work.

Striking the Right Balance

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