Marketing FAVE: Gap's New Old Logo

Another one bites the dust.

The Gap logo change fiasco can hardly be considered the “New Coke” of 2010. Still, fans were vocal, and when they said they hated the new logo, Gap acted quickly.

Gap did what all companies should do: they listened. Gap announced that it will be going back to its original logo and not moving forward with the new one.

Even though Gap’s president said that crowd-sourcing would not be a good idea for a rebranding, perhaps Gap could consider coming up with various logo options and allowing fans to choose.

Good move on this one.

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