Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most people, AI seems more of a science myth than a fact. However, the truth is that AI is no longer a far-fetched concept, and it’s already reshaping the digital marketing industry. In fact, it’s projected that by the end of 2021; companies would be spending at least $57 billion on AI platforms and associated technologies.
By allowing enterprises to efficiently collect data, analyze it, apply it, and then learn from it, AI is reshaping digital marketing strategies. From Apple’s Siri to Alibaba’s FashionAI, more and more organizations are implementing AI in their digital marketing operations. AI is definitely changing the future of digital marketing-here’s how.
AI and Digital Marketing
The use of Artificial Intelligence in digital marketing has been termed AI marketing. In essence, AI marketing involves integrating customer data and AI concepts such as big data analytics, machine learning, and other processes to gain a deeper insight into the target customers. These insights can help an organization predict customers’ next move, enhance customer experience, develop more effective customer touchpoints and overly enhance customer interactions. In the long run, these insights enhance the return on investment (ROI) of marketing campaigns.
On a grander scale, AI marketing can be used to automate human-dependent digital marketing processes. Processes such as content generation, web designs, and pay-per-click (PPC) ads can be automated by AI marketing. In so doing, AI marketing eliminates human errors and generates better digital marketing outcomes at a far lesser cost.
Nonetheless, AI marketing can’t wholly eliminate humans in the digital marketing space. Yes, AI marketing will displace specific tasks but not fundamental human roles in digital marketing. Even with AI implementation in marketing, the digital marketing space is still reliant on human ingenuity, considering that compassion, empathy, and storytelling are some human attributes that can’t be emulated by machines, at least not yet. In essence, AI marketing helps brands interact better with the customer and generate growth.
Current Trends in AI Marketing
As noted earlier, both established companies and startups are already using AI in their digital marketing campaigns to enhance customer experience. The AI marketing space is expanding rapidly, and it’s expected to be worth $9.88 billion by 2022. Some of the ways companies are leveraging AI in their digital marketing campaigns include:
- Chatbots – If you’re a frequent web user, you’ve probably come across chatbots on various websites. A chatbot is a software that uses AI to elicit conversations with site visitors and determine responses. Chatbots can conduct either auditory or textual conversations based on their programming. Chatbots are increasingly being used by companies and have been proven to be effective marketing tools. They can deliver targeted messages to customers, collect customer data, and guide or advise customers by answering specific questions.
- Targeted Content – Companies are using AI to gather data about protective customers and then predict future behavior or develop more targeted messaging. AI is also used to deliver targeted content either through chatbots, emails, or dynamic content on a web page. By observing a prospective customer’s online behavior, AI can intelligently craft the most appropriate content for a specific customer and automatically populate their emails with that content.
- Content Creation – Content marketing involves lots of quality content creation which can be pretty costly plus it takes time. As such, content creation presents a major headache for companies. AI can streamline content creation by generating more specific quality content on behalf of companies. Most enterprises are turning to AI to create customer-focused and purposeful content.
Why You Need to Implement AI in Your Digital Marketing Campaign
AI can help build more effective marketing strategies, improve the customer journey, and change the way businesses attract, nurture, and convert prospects. If you’re yet to revamp your digital marketing campaign by using AI, you’re missing out on a lot. AI marketing will enable you to stay on top of your digital marketing game by driving conversion plus enhance ROI. Check out DMI to find out how you can leverage AI in your digital marketing campaigns and generate growth.
It’s a fact that AI is reshaping the digital marketing industry. An increasing number of companies and digital marketers are turning to AI to achieve customer loyalty and achieve better ROI in today’s dynamic digital age. AI systems are becoming more efficient, much faster, and more accessible in the digital marketing sphere thanks to detailed algorithms and low acquisition costs. Integrate AI in your digital marketing campaign and achieve better long-lasting results.
I recently addressed the Kettering Executive Network and the Executive Sales and Marketing Association (ESMA) here in Atlanta on this subject. Through real-world examples and a framework for understanding future implications, I demonstrated how AI is transforming marketing as we know it. Click here to watch the webinar, and if you like what you see, subscribe to the TopRight blog to make sure you get notified of all of our upcoming webinars. To see more case studies like the ones that I shared in this webinar, get copies of his latest books: Strategic Analytics and Marketing, Interrupted.