Successful businesses use strategies and tactics to target customers at all stages of the buying funnel for maximum awareness, leads, referrals and repeat purchases. The customer no longer goes through a standard, predictable path to purchase. Instead, the Customer BuyWay (TM) is varied, influenced by many outside factors and extremely personal.
Marketers today must transform their customer processes to adapt and embrace our digital marketplace. It’s more than just automating old processes, it requires that marketers consider the “spiral” map of the customer journey, that includes a fluid and interactive collection of considerations, purchases, research and reviews.
This webinar was delivered by TopRight CEO Dave Sutton on January 7, 2015 in partnership with FCBPartners, the process consulting group. Download the slides here or listen to the webinar via the FCBPartners website.