Podcast: Results Leader Dave Sutton

TopRight Founder Dave Sutton was on the ResultsLeader.fm podcast with Jonathan Rivera to talk transformational marketing. Click here to have a listen!

Episode title: “How do you transform your art into marketing?”

In this episode, Dave reveals how to get your story out there and give your clients a reason to care about your business. Both art and marketing tell stories, he tells us, but only marketing has a compelling strategy to engage customers to buy your stuff.

Show highlights include:
  • Why being uncomfortable with the status quo forces you to create new marketing campaigns (and how you can keep up with the times) (6:31)
  • The “Inc. 5000 Budget” that turns a marketing campaign into a windfall for your business (10:49)
  • Why deploying authentic strategic ad campaigns connects you with gobs of customers (and gives them reasons to care about your business) (11:46)
  • How distinguishing between marketing and art pulled the most famous Super Bowl ad off network television (18:09)
  • Why focusing on making people successful skyrockets your sales through marketing your brand (21:48)

If you found a golden nugget of wisdom in this episode, share it on social media with the hashtag #ResultsLeaderFM to help spread the word.

If you like this content, subscribe to the TopRight blog. Or connect with Dave on Twitter and on LinkedIn and check out the Results Leader FM podcasts catalog here. You can learn more about how to bring simplicity, clarity, and alignment to your brand’s story, strategy, and systems in our best selling book: Marketing, Interrupted.