Not many things go better with Summer than a barbecue with friends and family, and some good brews. With that in mind (and Independence Day around the corner), we took a look at the top 15 beers and ciders people are most likely to serve their friends and relatives at their summer parties, limited to national and regional brands.
According to a recent study by E-Score Brand, the beer consumers are most likely to recommend has a long, storied history. Brewed by the oldest operating brewery in the country, Yuengling Lager is described as “Tasty and refreshing” and “American quality” by consumers. Having been in business for nearly 200 years, Yuengling Lager has seen more than its share of summer fun.
The most recommended alcoholic beverages are not just limited to beers. Mike’s Hard Lemonade, Angry Orchard, and Redd’s Apple Ale are not beer, proving that you can pair your next BBQ with more than your standard brew.
Ice-cold beers and refreshing ciders make people think of summer – as one consumer put it when asked his top of mind associations with the Mike’s Hard Lemonade brand: “I think of bonfires on a summer night.”
These beer and cider brands each have their unique image among consumers, whether it’s “Classic” like Stella Artois, “Fun” like Corona, or “Distinctive” like Blue Moon. This gives consumers a wide array of options, and presents brewers with multiple ways to connect with the market of summertime beer and cider drinkers.
What will you be drinking at your 4th of July bash?
Photo Credit: Flickr