Mashable launched its’ first Social Media Day in 2010 to celebrate and honor the growth of digital and social media. Now in its fifth year, Social Media Day has evolved into a worldwide celebration with hundreds of communities organizing events.
While many may only think of Facebook and Twitter when discussing the growth of social media, hundreds of platforms are being used globally on a daily basis. Mashable and social media dashboard giant Hootsuite are leading a discussion with users of some of these global platforms, including WeChat, Sina Weibo, VK, Xing, ask.fm and Viadeo.
Five years ago, everyone’s social followings were probably much smaller, with fewer connections across those networks. So this year, Mashable is taking a moment to recognize that a single connection is just as valuable as 1,000 by launching a global experiment called the #1Connection. This strategy aims to build global bonds across the web by encouraging social media followers to expand their networks by one in order to strengthen the worldwide social media community. Think of it as pen pals for the digital age.
Here’s a cool twist, in the weeks leading up to global Social Media Day on June 30, Mashable is encouraging all social media followers to tweet the hashtag #1Connection. Doing so will automatically enter you into a global exchange of @-handles. On June 30, Mashable will pair up entrants based on their interests, encouraging them to follow each other and wish one another a happy #SMDay.
You could be paired with someone from the other side of the world, someone who frequents your local coffee shop, a celebrity or a global influencer. You have until Friday, June 27 at 12:01 a.m. ET to join the #1Connection movement. We can’t wait to see whom we get connected with while celebrating Social Media Day. Let us know if you get a cool connection and as always stay #TopRight.
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