As consumer confidence has been vacillating in the aftermath of the financial system bailout and economic stimulus programs, the Iraqi war and Afghan conflicts and the unpredictable political environment, business leaders are facing the increasingly difficult task of making their numbers while preserving opportunities to renew growth. Faced with so many uncertainties, most leaders have responded by battening down the hatches and riding out the storm. But the true market leaders are finding ways to speed up in the slowdown. For example, the economy isn’t slowing Apple’s growth strategy.
Download the latest TopRight white paper and learn how marketing leaders are thinking about the downturn as an opportunity to speed up their growth.