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How Spooky is Your Content?

images 1It’s that time of year when our collective imaginations are captured by ghosts and ghouls, generous helpings of candy, and adorable kids and pets in ridiculous costumes. It’s Halloween, one of the most visible and visual of the annual holidays. The Halloween season offers an excellent opportunity for brands to be creative and interactive with brand marketing. The lighthearted spooktacular holiday is a chance to produce and post themed content that resonates with audiences of all ages.

Most noted campaigns thus far for 2014 include:

  • Bite-Sized Content from OreoFor the consumer-packaged goods industry, Halloween is practically Christmas. With candy sales expected to top $2.5 billion this season, it’s clear while some pull out all the stops. A regular in the “most creative” category, Oreo, does not disappoint. Launching the The Oreo Laboratorium, the cookie brand makes adorably short videos of Nomsters.  Engaging their social communities to name these creations, Oreo brings a layer of competition to the campaign. And they even have different winners for each channel.
  • Trulia Terrorizes Remember these days, Halloween isn’t just for the food and beverage industries. Digital-realtor Trulia brings the fear factor with a hidden-camera prank video. Unsuspecting homebuyers step into a haunted open house. Bonus points for using the great tagline “Home searching so easy, it’s kinda scary. ”But Trulia doesn’t stop there. They also updated a part of their website with “Unnatural Hazard Maps” detailing zombie infestations, ghost sightings, and vampire bites. Trulia also promotes these via Twitter, with the hilarious hashtag #nomnom.
  • Crest Doesn’t Cramp Halloween’s StyleFor a brand that should be anti-Halloween, Crest does a great job with a refreshing angle. Knowing full well that kids will do what kids do, the dental brand simply says that after all is said and done, Crest has you covered. One of the best parts of the campaign is when they put a bunch of cute kids in costumes, load them up on sugary candy, and “observe” the effects.

Connecting your brand to Halloween – and to your customers’ Halloween experience – through a clever multi-outlet campaign is a terrifyingly good content marketing strategy. Holiday content is nothing to be afraid of. Rather, the holidays are a potential goldmine for brands, presenting a chance to connect with audiences on a more meaningful level and in a more creative way. Now, that’s a treat! Let us know what you think and as always stay #TopRight!

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