Strategic Analytics is Harvard Business Review’s latest volume of essays by some of the best minds in modern marketing.
The compilation includes an article by Dave Sutton on how analytics helped retailer Vineyard Vines stitch together success and win over customers. Dave shares the detailed research and analytic strategies that sent that little pink whale swimming to new sales growth highs. The team at VV used analytics and automation to narrow in on specific customer personas based on purchasing habits, interests, and personal engagement with the brand, a feat that would have been impossible without the help of their amazing marketing automation platform. This was one of TopRight’s most popular articles of all time – be sure to check it out!