The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engaged with your community.
To start with, automate your updates. The goal of automation is not to remove work entirely but rather to help you work more efficiently. Here are four tips for a well-rounded automation plan: understand when to automate and when to engage; choose your tools for automation; find your ideal automation schedule; and create ways to stay tuned in to the conversation
Your plan doesn’t end with automation, though. Social media requires engagement, too. When people talk to you, talk back. Set aside time during your day to follow-up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
Lastly, create a system for listening. Tools like Mention will send you an alert every time you’re mentioned online, and you can rely on custom searches and email alerts for mentions on specific networks, too.
Coming up with a social media marketing plan is a great step toward diving in to social. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead. Have fun picking your networks, filling out your profiles, finding your voice, and choosing your posting strategy! Don’t forget to follow up on your strategy with tools for automating, analyzing and testing.
Once you get your feet wet, I promise you’ll have fun engaging and listening to your network. Good luck and as always stay #TopRight!