Remember how we talked about social media sharing being a very individual, specific endeavor? Your stats will likely start to bear this out. The more you post, the more you’ll discover which content, timing, and frequency is right for you.
How will you know? It’s best to get a reporting tool. Most major social networks will have basic analytics built into the site; it’s just a little easier to seek and find this information from an all-encompassing dashboard. These tools can show you a breakdown of how each post performed in the important areas of views, clicks, shares, likes, and comments.
Here are some insights on what kind of social media metrics you should be paying attention to according to your strategy:
- Consumption metrics: How many people viewed, downloaded, or listened to this piece of content?
- Sharing metrics: How resonant is this content, and how often is it shared with others?
- Lead-gen metrics: How often does content consumption result in a lead?
- Sales metrics: Did we actually make any money from this content?
Set a benchmark. After two weeks or a month of sharing, you can go back through your stats and find the average number of clicks, shares, likes, and comments per post. This’ll be your benchmark going forward.
Test something new. Do Twitter-optimized images gain more clicks than non-optimized images? Does capitalization matter? Always listen and look for additional strategies or get a new idea and then test right away.
As you begin to understand and measure your social media channels and actively use the data, take a look back and see where you stand compared to your baseline KPI’s.
Share your tips here for successful posting strategies and as always stay #TopRight.