On Monday, Google announced the release of their second tablet, the Nexus 10. This new tablet will finally give Google market share within the 10 inch tablet scene. In an increasingly competitive market of tablets, Google has to find ways of ousting tech giant Apple. One of Apple’s latest innovations, the Retina Display, offers customers the opportunity to view “the death of the pixel”. Finally, a tech company has an answer to Apple’s magnificient, pixel defying tablet. In fact, Google has one-upped Apple with a screen resolution that is considerably larger. Furthermore, their engineers have figured out how to build-out a tablet that also does not sacrifice battery life. This has been the industry crippling problem that until only recently Apple found a solution.
The release of their new tablet, customers will have access to an industry-leading resolution display, superior speakers (questionable how often one would use the speakers though), and competitive storage space. However, there are a couple of questions worth consideration. The first being that Google did not integrate cellular software for 4G and/or LTE. Most tablets on the market are not capable of such features; however, if Google were looking to continue to challenge Apple head-on throughout the holidays, this seems like one of the “make or break” opportunities. As a marketer, this would potentially be a great product point to be making with the release.
Another factor worth contemplating, is the overall lack of apps associated with Android tablets. The new, less expensive Nexus 10 is enticing for “tekkies” due to its Android software user interface, Google integrations, and overall hardware construction. The belief is that with the release of this new tablet, it will appeal to more developers. Theoretically, this would give the Android world a more competitive slate of apps. One would think that with the 13.6% of sales used for R&D, there would be some breakthrough app development.
The partnership between Google and Samsung to create this tablet does offer a parachute for Google’s software team to use. Ultimately, it will be Google who needs to generate greater market share to attract developers; however, their collaboration with Samsung on multiple projects gives us some insight into the future. If you can’t beat Apple and other competitors alone, team up to manufacture a higher quality tablet device. The Android world does not just include Google and Samsung, so if they’re going to survive there needs to be a greater sense of “community” and marketing plans that follow.
Will Google’s tablets emerge as an industry leader, or fall in line with the rest of the pack? What’s the next step of software development for Google’s products?