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The Brand New Week – Brand New Year

As we ring in 2013, we ask – what is the one concept you think will matter most in the New Year? What is the next Big Idea?  We have been following the Big Idea campaign; a collection of Industry influencers in finance, medicine, education, non-profit, media and many more.

For TopRight:


Brand Matters.
From small business entrepreneurs to the giants of industry, one thing is for certain – brand matters. Delivering consistency in Brand Promise, Personality, Look, Voice, Service, Attributes, Experience, and Relevance across all channels (especially social media) is critical in the new world of marketing. Is your brand ready for 2013?

Here are some other interesting Big Ideas for 2013:

Sir Richard BransonThis Year, the War on Drugs Ends

Pete CashmoreUnbundling Media

Arianna HuffingtonThe Year We Prioritize Beating Stress

T. Boone PickensGovernors Take Energy Into Their Own Hands

Farhad Manjoo –  The Year Small Business Goes Big

Ryan HolmesResponsible Social Media

We would enjoy knowing what you think the next big idea in marketing will be, drop us a line and let us know…

Happy New Year!

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