As we ring in 2013, we ask – what is the one concept you think will matter most in the New Year? What is the next Big Idea? We have been following the Big Idea campaign; a collection of Industry influencers in finance, medicine, education, non-profit, media and many more.
Brand Matters. From small business entrepreneurs to the giants of industry, one thing is for certain – brand matters. Delivering consistency in Brand Promise, Personality, Look, Voice, Service, Attributes, Experience, and Relevance across all channels (especially social media) is critical in the new world of marketing. Is your brand ready for 2013?
Here are some other interesting Big Ideas for 2013:
We would enjoy knowing what you think the next big idea in marketing will be, drop us a line and let us know…
Happy New Year!