The first step is admitting you have a problem.
I may be addicted to organization. Clues: I love the Container Store—a lot. I read organization blogs. I own Peter Walsh’s How to Organize Everything. The show I’m most afraid of is not “Fear Factor” but “Hoarders.”
Whatever, I like being organized. And to be fair, I really don’t have a problem with other people being disorganized. Even last year, sharing a tiny bedroom, I was happy to step over my roommate’s pile dirty laundry as long as said laundry didn’t encroach on my 3 square feet of personal space. What I really can’t seem to get over is a disorganized website.
Think about it: companies pay hundreds, even thousands of dollars for a website design. Why would they not make sure it’s functional and organized? If you want people to do business with you, make it easy for them to do business with you! Honestly, I’m amazed at how disorganized even some organization blogs are!
A website is the face of a company. A strong website is like coming in every day, polished, clean and in a nice outfit. A bad website says, “I changed out of my pajamas into jeans and a t-shirt, and I haven’t brushed my teeth. But I did put on some lipstick, so it all comes out in the wash, right?” That’s not to say websites don’t have their kinks. Sometimes you just have a bad hair day, sure, it happens. But on the whole, a website should say: “Here we are, ready to work.”
The reality of the web today is that two seconds is about how long people spend on your site. You simply cannot afford to make browsing hard on your consumers.
I’d have to say that some of the best websites I’ve used include Apple, Swirl by Daily Candy, and the South Carolina Honors College. All are clear in the important links, don’t have a lot flashing on the first page, and are systematically organized so there is a logical way to find information on the sites.
In your experience, which sites stand out as the best, the worst? What do you think makes a strong website?