In the world of marketing, we all know what the four P’s are: Price, product, promotion, and place. If we dig a little deeper though, we can bring out a fifth ‘P.’ “What is your Purple cow?” What is going to make you stand out from the crowd? What is it that customers truly want? It may even be something they don’t know they want yet, and their minds are continually changing.
Dave Sutton shares that “Customers are influenced by many forms of media and different factors at each stage of their process.” What is it that you are doing that is unique and makes you stand out from all of your competitors in your market? Find that, grasp it, and show it to the world. Get on the path to becoming remarkable, and integrate customers into your business processes.
This presentation was delivered by TopRight CEO Dave Sutton on May 15, 2015 at the Tectonic: The Future of IT-Enabled Sales and Marketing event. Download the slides here.