The TopRight team has a new member—Bill Price. He’ll be a partner in charge of TopRight’s systems practice, working on aligning client brands with the right digital and hi-tech platforms to boost revenue, expand brand recognition, and rock your ROI.
Bill has had a long career working for name brands like Coca-Cola, Delta, Procter & Gamble, MillerCoors, Microsoft, and many others. His specialties are in transformational marketing strategy, channelling tech innovator partnerships, and professional advisement for executive leadership teams.
Want to get to know to Bill a little better? Check out his bio here. But first we asked him just a few quick questions as an intro:
What past experience or job had the most impact on you and why?
Well, there are probably 2-3 experiences that have influenced my work the most. First, Coca-Cola relocated me to Atlanta back in 1998 which gave me the right foundation for building brands and creating economic value. I also worked as a strategy execution consultant with companies like Merck & Co, which taught me the science and art of managing transformational change. Finally, I also absolutely loved having Procter & Gamble as a client. We mastered the art of reaching their customers with personalized marketing campaigns to drive consumer behavior.
What’s your philosophy when it comes to marketing?
Personalization in marketing needs to emotionally connect. As marketers, we need to reach consumers where they are today and help to take them where they want to go. The best marketers enable people’s dreams!
What do you plan on bringing to or doing for the TopRight team?
TopRight is the established leader in transformational marketing driven by our 3S playbook, and my passion is for taking our systems offering to the next level to better enable our clients to live out their stories and marketing strategies.
If you were on a desert island, what three things would you bring with you?
Family, friends, and lots of festivity supplies! I love having a good time with people—and I love the beach!
The TopRight team is beyond excited to have Bill Price as a new partner. We look forward to our future together!