The TopRight team has a new member—Connor Reddick. He will be TopRight’s VP of Sales, working with local, national, and international leaders and brands to help bring them the transformational 3S service they deserve.
Connor has had a unique and vibrant career so far as a marketing executive and entrepreneur. He is super skilled in strategic marketing, digital strategy, strategic sales, market research, and so much more.
Want to get to know Connor? Check out his bio here. But before you do that, peruse his answers to a few quick get-to-know you questions:
What past experience or job had the most impact on you and why?
Building VGI taught me so much that it’s hard to quantify. Starting a business is incredibly difficult. To succeed you have to be 100% okay with failure (meaning you might not be able to pay your bills) and learn not to care what others think about you. When you embrace that mindset, it’s an empowering experience. At the end of the day, 99% of people only care about themselves so if you waste one single second worrying what others think of you, then you’re investing that time into a black hole. Learning to truly be comfortable with being uncomfortable allows you achieve things you never thought were possible.
What’s your philosophy when it comes to marketing?
Tough question! I think the state of marketing today is very interesting. There is so much advice out there, so much noise that it’s hard to know which road to choose. I’m a big fan of authentic content, humor, and micro audiences. Dropps recently ran an awesome campaign that featured the CEO naked in a bathtub (in all his dad bod glory) and it was absolutely hilarious. Loved that they featured the CEO because it brought a human face to the company, made him relatable and yes it converted me as a shopper. Creating micro audiences is an extremely effective way to connect with your audience as well. Instead of creating one massive campaign that reaches 100,000 people brands should concentrate on creating dozens upon dozens of small campaigns (under the same umbrella) where the messaging is tailored to meet the preferences of 100 different micro audiences.
Most importantly, I think you have to be real with people. Millennials are too smart and savvy for inauthentic messaging, scripted campaigns, and false promises. Keep it real or keep it moving!
What do you plan on bringing to or doing for the TopRight team?
My mission? Here it’s simple. To relentlessly create opportunities for us to compete, win, and grow. Nay, dominate!
If you were on a desert island, what three things would you bring with you?
My dog, because she’d be so so sad if I left her at home. Her tennis ball, because ball is life. My Chacos because desert sand can get really really hot and that’s not fun for your feet.
The TopRight team is thrilled and proud to have Connor Reddick on board. And we look forward to growing together!