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Throwback Thursday-Tattoo You

Tattoos are fast becoming corporate America’s newest marketing trend.  What the what? Recently, pop-up tattoo parlors sponsored by Red Bull at Miami Music Week and a SXSW party hosted by Sailor Jerry rum enticed attendees with free tattoos of anchors and other brand-related designs. HBO gave away Game of Thrones tats last year and this August free tattoos will be offered at a VIP Lollapalooza event hosted by Chicago’s Hard Rock Hotel. For today’s marketers, tattoos are just another gimmick—a sort of permanent promotional T-shirt. But seriously, with ever evolving marketing campaigns who wants to be inked with the latest H&M trend?
Fifteen years ago, big brands rarely even let inked models appear in their print ads. The first wave of commercialization was the “skinvertising” of the early 2000s, when dot-coms paid people to inscribe their logos onto various body parts. Today it’s subtler, with tattoos used to curry favor with consumers for whom body art is as familiar as Sesame Street.
So far, the danger of impending lameness doesn’t seem to faze marketers. After all, people remember the stories behind their tattoos. Taylor Gregory took advantage of Reebok’s SXSW promotion to get Texas inked on his chest. Gregory said, “I’m making clear to everyone that Reebok footed the bill. I’m also more interested in the company. I hadn’t thought about Reebok in, like,10 years.” What brand would you be inked for? Let us know. As always stay #TopRight.

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