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The Time is Nigh for Apple

UnknownIt’s that time of year again when that little Cupertino, Calif.-based tech company is expected to make wide-ranging and far-reaching changes to its flagship product, the iPhone, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as mobile ad leaders like Facebook and Twitter are selling more rich media, video and in-feed promos.

Indeed, any changes to the iPhone will affect more than 40 percent of smartphone users in the U.S., per comScore. From screen adjustment to policy changes around location tracking, there could be profound impacts on how marketers attack mobile going forward. Facebook wouldn’t discuss its strategy for larger iPhone screens, but what’s clear is that it’ll offer a different experience when compared to other platforms like Android.

Here are a couple of other things to be on the lookout for in the much-anticipated reveal:

  • iBeacons  A brand name created by Apple for a specific technology. That technology allows mobile apps to recognize when an iPhone is near a small wireless sensor called a beacon. The beacon can transmit data to an iPhone – and visa versa – using Bluetooth Low Energy. For example, if you pass a beacon in a shop, the retailer’s app (assuming you have it installed) could display a special offer alert for you. Notifications will be a key part of the iBeacon experience because it is what alerts consumers to offers and promotions when they walk the aisles.
  • HealthKit  An Apple platform that allows apps that provide health and fitness services to share their data with the new Health app and with each other. A user’s health information is stored in a centralized and secure location and the user decides which data should be shared with what app. Brands focused on health, healthcare, nutrition and activity will be looking to connect on the iPhone. Big Pharma brands are natural candidates to develop for Apple in ways they were previously reluctant to explore.
  • HomeKit Apple’s biggest step into the internet of things (IOT), turning the iPhone into the ultimate remote control. People will automate their environments based on time of day and what they’re doing with settings for “partying” or “ready for bed.”

One particular rumor that we like is that the Apple logo on the back of the iPhone will light up when notifications arrive, which would represent a small-but-nostalgic change—a glowing logo is a classic look in past Apple products.Appleinvite2-580-90

It’s the little things that make us happy.  Let us know what you’re looking forward to with the next ideation of the iPhone and as always stay #TopRight.

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