Top 5 Ways to Drive Traffic to Your Website

Are you ready to take your website to the next level? If so, you’ll want to explore the world of website traffic optimization!

Digital marketing on the Internet is a vast and fascinating place to explore and understand, so much so, many people get sucked into its Daytona Protests, Magic 8 Ball rituals, and weird fashion tips. However, like every other field of study, digital marketing also has its fair share of haters. Trolling, hacking, doxxing, spamming and other such practices aim to drive away site visitors, cancel your brand or load up your site with negative reviews.  There are many ways to drive productive traffic to your website without getting caught up in all the nonsense and noise – from paid advertisements to sponsored links and back links from other websites. Let’s explore the top 5 ways to drive traffic to your website using advanced digital strategies:

1. PPC (Pay Per Click) Advertising

PPC ads are designed to drive traffic to websites by giving companies a pay-per-click (PPC) button that generates a call to action for visitors. This means that when someone clicks the button, they are signaling a special interest in the website and their products or services. This type of response can range from intermittent traffic to massive inbound gains for your website. There are many different types of display advertising that can be used with PPC ads, such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and so on. Pay attention to these key tips to maximize your chances of success with PPC ads:

  • Create an effective ad title. Make your ads attention-driven, relevant and memorable. Use keywords related to your product or service to avoid coming across as general. Make sure your ad features relevant images and videos, as well as real-time updates. It’s one thing to click a button and quite another to interact with a product or service that you’re about to promote.
  • Employ relevant keywords in your ad titles. Your ad titles should be related to the product or service you want to promote. For example, if you want to promote a smartphone, try to include keywords related to the smartphone’s features. This will help your ad campaigns stand out among the thousands of others running in the same direction.
  • Engage your target audience. Engaging your target audience engages them in the process of buying your product or service. You can use this type of audience analysis to determine if PPC ads are the right option for your business.

2. Content Marketing

Content marketing is a type of advertising that mixes PPC ads and other forms of traditional outreach and advertising. The main advantage of content marketing is that you can target people who might not normally be interested in your products or services. For example, you can target people who like to shop online, who might find your product or service interesting and/or useful, or who might be interested in your brand but haven’t become ready to make the purchase yet. They can visit your blog content or other content via Google search or from other traffic sources. 

3. Email Marketing

Email marketing is a great way to create awareness for your company. This is often done through free or free-for-personal ads that are closely related to your product or service. You can create emails that are both PPC and PPC-related. For example, a targeted email campaign that includes a search engine keyword and a search optimized advice article can help your website search ranking skyrocket.

4. Social Media Sharing

A social media sharing campaign is an effective way to drive traffic to your website. You can join social media groups, such as Facebook groups or LinkedIn groups, to create content and share reactions from other members. You can also create and promote your own social media channels, such as Instagram and Twitter. 

5. SEO to Power Up Traffic

SEO for more traffic is the practice of optimizing websites for traffic goals. In other words, your website’s content and design should be optimized to give the most potential traffic. You can optimize a website for lead generation, or for referral traffic. This can help you increase your revenue and avoid becoming a one-off marketing initiative. There are off-page and on-page strategies that should be followed correctly…. and if done right, will drive significant traffic and conversion on your site. 


The Internet is a vast canvas for marketers to create, communicate and convert their target customers. From blogging and researching new ideas, to hosting webinars, conducting research, and putting together presentations, there’s much to discover and leverage. However, it’s also a minefield of traps and pitfalls where you need to pay careful attention to your online presence and traffic driving initiatives. By following these tips, you can improve your chances of success and navigate around the Internet hazards!

If you’re still curious about how to formulate digital marketing strategies for your business, check out this great advice from global experts, subscribe to the TopRight blog! Or connect with me on Twitter and LinkedIn. You can learn more about how to bring simplicity, clarity, and alignment to your brand’s story, strategy, and systems in our best-selling book: Marketing, Interrupted.