The Transformational Marketers Interview Series features marketing leaders who are working to drive change in their industries, business models, and organizations. During these brief interviews, successful leaders share how they practice Transformational Marketing to lead company-wide change, altering how they market, communicate and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these transformative leaders build valuable customer experiences and transform customers into brand advocates.
Listen to Episode 18: Leading Change
Learn from Everett Hill, Sales Performance Consultant to CEOs. Everett helps identify where you need to start when attempting to transform your company—and the challenges he has overcome.
Leading change in a 70,000 person organization gave Everett the skills to be able to help other large-scale companies transform and ultimately grow their bottom line. Now, he is focused on helping CEOs maximize the functional capabilities of their team, stay ahead of the marketplace, and “dares them to set the pace within their industry.” He starts by bringing clarity to what each person in the organization needs to accomplish and if operational changes need to occur. When taking a truly transformative approach, new jobs will need to be created or at least existing roles will need to evolve. He helps leaders take concrete steps to align sales and marketing efforts so that they are engaging the right customer at each stage of the buyer’s journey.
Everett earned an MBA from Harvard Business School with a focus on innovation, logistics, and B2B marketing. He received his Bachelor’s Degree in chemical engineering from Princeton University. His background in engineering lends him a unique perspective and appreciation for processes that ensure optimal organizational performance and time management.
As Senior VP at Hostess Brands, Everett led a $250 million business unit including 850 Route Sales Representatives and key accounts on mass merchandiser, grocery, drug, and convenience store retailers across the southeast. Prior to that, he was a senior executive at Coca-Cola Enterprises. As VP, On-Premise Sales and Foodservice, Everett was responsible for the gross profit performance of a $1 Billion business and sales force of 1,200 in North America.
Everett engineered revenue growth transformations for manufacturing, distribution and service organizations throughout his career, in both line leadership and consulting roles. Everett founded Catalytic Advisors in 2011 and currently works as a sales performance consultant for CEOS.
If you enjoyed this interview, check out these Transformational Marketer Interviews:
- Scott Brinker, ChiefMartec
- Kelly Chmielewski, PBS
- Mike Ziegler, Ameritox
- Scott Barton, IHS
- Andrea Koslow, PBS
- Lidia Frayne, Dell Technologies
- Jim Brady, Brady Services
- Scott Klinger, First Data
- Monty Hamilton, CEO of Rural Sourcing Inc
- Nicky Nixon, Director of #FlipMyFunnel
- Harmandeep Singh, Building Clarity
- Alison Moore, BluePoint Venture Marketing
- Jeff Ernst, Co-Founder and CEO at SlapFive
Also, order my new book: “Marketing, Interrupted.” Read stories from marketing leaders who have created remarkable customer experiences by taking a transformational marketing approach. I’ve interviewed and researched marketers, thought leaders, brands, and organizations that are interrupting “marketing as usual,” maybe even going a little crazy — and succeeding.