“Transformational Marketing requires you to walk in the shoes of the customer, experiencing the landscape from the customer’s point of view.”
The Transformational Marketers Interview Series features marketing leaders that drive change in their industries, business models, and organizations. During these brief interviews, successful marketers share how they practice Transformational Marketing to lead company-wide change, altering how they market, communicate, and engage with their customers.
By reshaping their story and redefining relationships with their customers, these transformational leaders build valuable customer experiences and convert customers into brand advocates.
Episode 3: The Customer is the Hero
Watch episode 3 of the Transformational Marketers Interview Series and learn from Kelly Chmielewski, Brand, Strategy + Design Innovator/Former VP, PBS Creative Lab.
Kelly shares the importance of placing the customer at the center of the brand story as a crucial aspect to succeed with Transformational Marketing. Design Thinking / Human Centered Design helps organizations shift the lens from an internal perspective to focus on the customer needs, making the customer the hero, and the brand becomes just a guide to help throughout the customer’s journey.
Meet Kelly Chmielewski
Brand, Strategy + Design Innovator/Former VP, PBS Creative Lab
Kelly Chmielewski is an entrepreneurial leader committed to delivering positive impact at the intersection of exceptional branding, strategy, and design. Kelly is the former Vice President of PBS Creative Lab, the in-house creative agency for this #5 ranked media company and beloved legacy brand. As a catalyst for creativity and advocate for human-centered design, Kelly has overseen ground-breaking creative, spearheaded numerous marketing “firsts” and launched a design-thinking-led approach to strategic planning across the PBS network. Her work has been recognized with numerous honors, including a national EMMY® Award. Kelly has also served as a pro bono strategist for the Taproot Foundation and board member for the Women in Cable Telecommunications (WICT).
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in TopRight’s ebook Transformational Marketing: Moving to the TopRight.