The Transformational Marketers Interview Series features marketing leaders that drive change in their industries, business models, and organizations. During these brief interviews, successful marketers share how they practice Transformational Marketing to lead company-wide change, adjusting how they market, communicate, and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these companies build valuable customer experiences and transform customers into brand advocates.
The Three Steps to Drive Transformation
Watch episode 2 of the Transformational Marketers Interviews and learn from Mike Ziegler, Senior Vice President of Sales at Ameritox.
Ziegler shares the importance of identifying “why” you do what you do as a company. He identifies this as the first step to drive transformation across the entire organization. It’s also crucial to establish the core values and always put the voice of the customer at the center of the brand’s offering and messaging. Watch the full interview below.
Mike Ziegler is responsible for sales strategy and overall management of the sales force at Ameritox. Being responsible for driving change across the entire organization, Ziegler strives to reduce commercial expenses while expanding sales, improving top and bottom line performance. From Ameritox to Home Depot and U.S. Marine Corps, Mike Ziegler has an extensive background in sales management that enables the application of the marketing discipline to drive sales growth and profitable results.
You may also enjoy episode 1 of the Transformational Marketers Interview Series with Scott Barton of IHS.
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in our new ebook Transformational Marketing: Moving to the TopRight.