Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers. By providing products and services that actually make the customers’ lives better, companies build valuable customer experiences and transform customers into brand advocates.
In the Transformational Marketers Interview Series, you’ll listen to marketing leaders share how they are using Transformational Marketing to reshape their story, drive changes in their industries, and redefine the relationships with their customers.
Watch episode 1 of the Transformational Marketers Interviews and hear from Scott Barton, Senior Director of Marketing at the Institute for Humane Studies (IHS) at George Mason University.
Scott Barton is a nonprofit marketing leader at the Institute for Humane Studies (IHS) at George Mason University. Scott has created a dynamic new online education resource that is bringing the ideas of liberty to millions of students. His work at IHS has reshaped the organization’s vision, strategy, management team, and fundraising efforts. Scott believes in the power of inbound marketing, and focuses on earning potential clients’ attention by creating compelling content that creates two-way communication. Scott’s long-term vision includes positioning the IHS marketing team as a strategic partner to achieve organizational goals and create and promoting relevant products that fulfill market demand.
Transformational Marketers have 3 major obstacles to overcome: Simplicity in Story, Clarity in Strategy, and Alignment in Systems. Based on our collective experiences helping brands move to the TopRight corner of the market, we have compiled an ebook to help you ignite transformational change within your organization.
If you want to learn how to transform your marketing, engage your customers, and grow your business then this ebook is for you. Simply tell us your current marketing challenge and get FREE access to TRANSFORMATIONAL MARKETING: Moving to the TopRight.