Let’s talk about something we can all agree on: our favorite TV shows!
Although the political environment is stormy, we can all unite over our favorite shows. Let’s look at studies conducted by ePoll Research to see what television shows both Liberals and Conservatives prefer.
We used E-Score Programs-Broadcast to uncover the favorite shows of each political party and elements of shows they agree on. — ePoll, TV Across Political Lines
Programs preferred by each group garner high Excellent ratings for the proprietary program elements Program Characters, Program Relationships, and Idea for Program.
Understanding the content your audience consumes can help your brand create more engaging and relevant customer experiences. Identifying common interests across parties can help your brand appeal to a wider audience, as well as inform the channels in which you invest your advertising budget. For example, if your target audience is primarily Conservative, it’s probably not in your best interests to place a large amount of ad spend on Empire.
Transformational Marketing only occurs when marketers execute on the 3S’s: they tell a compelling Story, create winning Strategy, and align their Systems to execute flawlessly. Learn how to harness the power of Transformational Marketing, download our latest ebook Transformational Marketing: Moving to the TopRight.
Photo credit: ePoll