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Under the Influence

Ever wonder how important you are to online marketers? Here’s a way you can find out.

Brand Mentions has launched a brand tracker app that anyone can use to search any company or keyword on social media like instagram, Facebook and Twitter along with the news.

Klout recently reset the metric for social influence by updating its algorithm to account for 400 new inputs, including some designed to recognize a person’s offline importance. Influence ranking will now include the ratio of inbound to outbound links on a person’s Wiki page as well as inputs on LinkedIn. Other variables remain online-focused, like how often a person’s tweets are replied to and retweeted or how many times content is “Liked” on Facebook.

As a result of the new algorithm — President Obama’s Klout score increased to a near-perfect 99 from 94 and has finally topped Justin Bieber’s who dropped to 92 from a perfect 100.

So what does this all mean? Simple translation – Klout Perks.

Klout Perks are exclusive products or experiences that you earn based on your influence. Influencers have earned sweet Perks like laptops and airline tickets.

A recent USA Today article states: Chevrolet pays Klout to compile lists of potential influencers for cars, and helps the automaker reach them. Those targeted by Chevy are offered perks, like a three-day test drive of the Volt, in the hopes they will tout the car on social media, says Cristi Landy, Chevrolet’s marketing director for small cars.

So my friends, tweet now and tweet often – Perks are on the way!

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