I’ll admit that I just recently learned the term “Cyber Monday”. Apparently the name is piggy backing off of Black Friday, the first shopping day after Thanksgiving. Supposedly this is now the day when millions of people rush to their computers to take advantage of internet-only deals and free shipping.
Whoever made up this “day”, or the term itself, please take a bow. Because it appears that you’ve been able to market a day that isn’t actually the busiest online shopping day. If I didn’t know better, I would think that Wal-Mart was the master mind behind this. Or worse – another Hallmark Holiday (I still can’t believe people buy cards for Sweetest Day).
Actually, Shop.org came up with the idea in 2005 and even runs a website – www.cybermonday.com – where hundreds of e-tailers can hawk their wares. Which is where the power of marketing comes into play: most of the deals you can get on this website are available all over the internet. But give the folks at Shop.org some credit, people are using the term and at least talking about shopping online. So whether or not people are truly buying more on Cyber Monday or not, it’s done a great job at getting the word out (at least to this blogger who seems to be out of the loop on this one).
Maybe I’ll be more excited when we start having Pay-Customers-To-Come-To-Our-Store Tuesday…