“You have to say things and then listen to the marketplace. Put something out and listen to what comes back. Listening to what is new, relevant, and critical to what we are trying to accomplish is a discipline in itself.”
— Michael Gavin, President of PRIUM
The Transformational Marketers Interview Series features marketing leaders that are working to drive change in their industries, business models, and organizations. During these brief interviews, successful leaders share how they practice Transformational Marketing to lead company-wide change, altering how they market, communicate and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these transformative leaders build valuable customer experiences and transform customers into brand advocates.
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in TopRight’s ebook Transformational Marketing: Moving to the TopRight.
Episode 10: Listening is a Discipline
Watch episode 10 of the Transformational Marketers Interview Series and learn from Michael Gavin, President of PRIUM. Michael shares his experience in leadership and how he treats listening as a discipline to better understand and communicate with customers in the marketplace and with internal stakeholders at PRIUM. Looking for insights on how to drive transformation within your organization?
Watch the interview below or click here to watch it on YouTube.
Michael Gavin, President of PRIUM
As president of PRIUM, Gavin is responsible for the strategic direction and management of the medical intervention company. He brought considerable experience in several major sectors of the health care industry to PRIUM when he joined as Chief Operating Officer in 2010, and he is the author of the thought-provoking Evidence-Based blog.
Prior to joining PRIUM, Gavin was a consultant with Kurt Salmon Associates, a leading provider of strategic advisory services to the healthcare provider sector. Previously, he served as the vice president of operations for MDdatacor, Inc., a health services start-up that provides innovative information technology solutions to support pay-for-performance programs in the ambulatory care environment. He began his career as a consultant with The Monitor Group, a global strategy consulting firm in Cambridge, Mass.
Connect with Michael on LinkedIn.
If you enjoyed this interview, check out these Transformational Marketer Interviews:
- Scott Brinker, ChiefMartec
- Kelly Chmielewski, PBS
- Mike Ziegler, Ameritox
- Scott Barton, IHS
- Andrea Koslow, PBS
- Lidia Frayne, Dell Technologies
- Jim Brady, Brady Services
- Scott Klinger, First Data
- Monty Hamilton, CEO of Rural Sourcing Inc