“We use our core values as our center point. We recognize each office will have its own unique personality, but from a core culture point of view — how we treat each other, how we treat our clients, and what we think about our community — that has got to be consistent.”
— Monty Hamilton, CEO of Rural Sourcing Inc
The Transformational Marketers Interview Series features marketing leaders that are working to drive change in their industries, business models, and organizations. During these brief interviews, successful leaders share how they practice Transformational Marketing to lead company-wide change, altering how they market, communicate and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these transformative leaders build valuable customer experiences and transform customers into brand advocates.
Episode 9: Driving a Consistent Brand Message
Watch episode 9 of the Transformational Marketers Interview Series and learn from Monty Hamilton, CEO of Rural Sourcing Inc (RSI). Monty shares his expertise on delivering a consistent brand message centered around the company’s core values. Doing so successfully requires ruthless focus and consistency throughout your entire organization, both internally and externally. Great brands only move to the TopRight if they are first understood, launched, and experienced “inside-out.”
Watch the interview below or click here to watch it on YouTube.
Monty Hamilton, CEO of Rural Sourcing Inc.
Monty Hamilton is CEO of Rural Sourcing Inc. (RSI) and is responsible for the company’s strategic direction and growth, including the launch of 10 new development centers with 2,000 colleagues across low cost of living, high quality of life locations in the United States. This is his second entrepreneurial startup venture after leaving Accenture in 1995. His achievements were recognized by being named as a regional finalist for the 2015 Ernst & Young Entrepreneur of the Year Award.
Monty is on the Board of Directors for the Mobile Chamber of Commerce, the advisory board for The Bond Group, and he chairs the IAOP’s Domestic Sourcing Chapter. He holds an M.B.A. from the Cox School of Business at Southern Methodist University and a B.B.A. in business from Millsaps College.
Connect with Monty on LinkedIn.
If you enjoyed this interview, check out these Transformational Marketer Interviews:
- Scott Brinker, ChiefMartec
- Kelly Chmielewski, PBS
- Mike Ziegler, Ameritox
- Scott Barton, IHS
- Andrea Koslow, PBS
- Lidia Frayne, Dell Technologies
- Jim Brady, Brady Services
- Scott Klinger, First Data
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in TopRight’s ebook Transformational Marketing: Moving to the TopRight.