“Define the vision — the future state your company is looking towards — and understand the path to get there. Get everyone focused and aligned around that simple, clear, and compelling Story.”
— Scott Klinger, VP & Head of Global eCommerce at First Data
The Transformational Marketers Interview Series features marketing leaders that are working to drive change in their industries, business models, and organizations. During these brief interviews, successful leaders share how they practice Transformational Marketing to lead company-wide change, and altering how they market, communicate, and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these transformative leaders build valuable customer experiences and transform customers into brand advocates.
Episode 8: Stakeholder Alignment Key to Transformation
Watch episode 8 of the Transformational Marketers Interview Series and learn from Scott Klinger, VP & Head of Global eCommerce Product Marketing and Development at First Data. Scott shares his expertise on how to gain alignment on brand destination and company goals. He shares the steps CMOs must take to harness the power of transformational marketing and drive organization-wide change.
Scott explains how commitment and communication are the foundations to driving transformational growth. Watch the interview below or click here to watch it on YouTube.
VP & Head of Global eCommerce Product Marketing and Development at First Data
Scott Klinger joined First Data in 2016 as the Vice President & Head of Global eCommerce Product Marketing and Development. Prior to joining First Data, Klinger was Executive Vice President of Marketing and Digital & General Manager at Allconnect where he was responsible for marketing strategy, brand management, customer experience, and all things digital. Klinger served in a similar role as Senior Vice President of Marketing Services at HomeBanc Mortgage Corporation. As Director of Online Solutions at Delta Air Lines, Klinger managed delta.com and was involved in the start-up of Delta’s airline, Song. His experience over the years includes marketing, sales, customer service, operations, corporate strategy, and technology. Klinger holds an M.B.A. from Georgia State University with a concentration in finance and a B. S. in Industrial Management from Georgia Institute of Technology. Klinger resides on the Board of Directors of the Special Olympics of Georgia.
Connect with Scott on LinkedIn.
If you enjoyed this interview, check out these Transformational Marketer Interviews:
- Scott Brinker, ChiefMartec
- Kelly Chmielewski, PBS
- Mike Ziegler, Ameritox
- Scott Barton, IHS
- Andrea Koslow, PBS
- Lidia Frayne, Dell Technologies
- Jim Brady, Brady Services
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in TopRight’s ebook Transformational Marketing: Moving to the TopRight.