We’ve talked a lot this year and I mean a lot. From the Burger King Twitter hack and the launch of Vine to the biggest Cyber Monday in history, 2013 was an exciting year for marketers. We shared about some of the biggest brands-Taco Bell, Coke, Abercrombie and Fitch, Home Depot and Sports Authority. It’s obvious that marketers make brands tick! Taco Bell and Coke are among our faves for creativity in all areas of marketing and consumer engagement. Check out our faves here:
The Internet of Things connects billions of devices. Did you know that the 9 billion devices connected to the Internet today will rise to nearly 50 billion over the next few years? Machine-to-machine (M2M) intelligence emerges as such devices send data back to the enterprise, where it’s analyzed to surface information of business value. Search our posts for more about technology and it’s future or check this one out:
Much has changed over the last year in social media. Things like the rise of Snapchat, the acquisition of Tumblr by Yahoo, the growing importance of mobile-first social networks like WeChat and Vine, the launch of LinkedIn’s widely successful Influencer program and more, further complicate the digital landscape for marketers. According to a report by Social Media Examiner, 86 percent of marketers indicate that social media is important for their business, up from 83 percent in 2012. It’s fairly obvious that social media will continue to have a significant impact on the way marketers and business owners continue to communicate with consumers on a daily basis. Here is a look back at our take on the rise of social media in business:
And lastly, 2013 may well be remembered as the year online went mobile. Cyber Monday, the day widely regarded as the Super Bowl of online sales cha-chinged its way to a record day for retailers and marked a shift in shopping preferences as smartphones and tablets drove nearly a third of traffic — and for some retailers, more than half. This catapulted online sales to a 20% growth over 2012. Read the full post here:
That’s a wrap for 2013. Let us know what your favorite topics were in 2013 and what you want more of in 2014. And as always let us help you stay #TopRight.