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Yahoo: What To Do… Again

In our office we often talk about mergers and acquisitions and their effect on the emergent performance of resulting brands. 

I first wrote about Yahoo’s future a year and a half ago, before its heavily covered tribulations with Microsoft began.  The coverage has not let up, but this week I saw a piece by Victor Cook in BusinessWeek that made a lot of sense to me–a suggested merger of equals with both partners rounding out the other’s weakness.

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