The TopRight Team

Our Team is on a Mission to Transform Marketing

Dave Sutton

Dave Sutton

President & CEO
Bill Fasig

Bill Fasig

Managing Partner and COO
Bill Stone

Bill Stone

Managing Partner and CRO
Rob Carter

Rob Carter

Partner
Lisa Cronin

Lisa Cronin

Principal
Deborah Kuo

Deborah Kuo

Principal

We are the Story, Strategy, Systems firm. In that order.

Having served in leadership roles both client and agency side, we have lived and breathed the responsibility of driving business results. We understand the cost of success or failure of specific strategies, initiatives and results.

That means our true north is marketing-driven growth through transformation. And we partner with our clients to create profitable customer experiences based on the right Story, the right Strategy, and the right Systems – all measured through the lens of Simplicity, Clarity and Alignment. Everything starts with the brand – which defines everything about you – and your position in the market. All great brands are built on simplicity and clarity.

One Voice. One Look. One Story. It is who you really are…why that matters to your customer…and how you deliver that value to them. All marketing, communications, strategy and tactics, and systems are simply how you bring this to life.

All activity, all initiatives, programs, campaigns must flow from your core, your story. If they don’t, then we just have a lot of noise. We operate on strategy, creativity, and the flexibility of whatever we have to do to be partners to our clients – provided it all links back to that foundation of simplicity, clarity and alignment to the overall brand positioning and strategy – architected to drive business results.