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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Middlesex County – Economic Development

Applying Transformational Marketing to Government Institutions

Applying Transformational Marketing to Government Institutions Challenges TopRight was tasked with creating a new brand positioning statement, architecture and the overall brand story to enable the County to successfully execute its economic development strategy. We developed a comprehensive marketing strategy, so the County could retain its mix of industries and corporate partners, attract new businesses…

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Ingenuity Health

Brand Launch and Positioning Challenges Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence Approach Interviewed critical stakeholders and executives…

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AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning Challenges Promote AGRO’s global services and solutions to customers, investors and prospects Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and…

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Blackstone

Creating Brand Identity and Awareness Challenges Create branding and awareness to customers both nationally and in key markets throughout the US, as well as a strong presence within the mortgage and finance industry Convey investment opportunities and positive lending alternatives arising from the current mortgage challenges in key markets Drive qualified leads to B2R Finance…

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Camp Jam

Creating a High Impact Online Community Challenges Camp Jam reaches a base of 12,000 young passionate musicians who have attended a summer program in the past five years There is no way to stay engaged with this audience the rest of the year Camp Jam also has a network of successful rock musicians that they…

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Ellura

Marketing Plan for New Brand Launch Challenges Historically marketed prescription products to physicians and distributors – minimal expertise in direct-to-consumer marketing Strategic and marketing priorities: Establish and grow ellura market share in an already saturated market Secure ellura’s brand presence as the highest quality, clinically prove and most effective product in its category Needed to…

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SharpMart

Building A Brand From The Ground Up Challenge Needed brand identity, marketing collateral and website development. Approach Develop brand-level marketing materials & standards Generate local awareness of the concept store opening (in Louisville, KY) and launch store Create buzz and “happening” surrounding the new store opening through media outlets Prepared sponsorships and relationship materials for…

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Ameritox

Brand Positioning and New Value Proposition Challenges Ameritox owned three separate brands all with different positioning and brand messaging Current messaging was complex, poorly focused, and didn’t differentiate the brand from its competitors Recent organizational restructuring had created gaps in operational efficiencies and processes Approach TopRight conducted a thorough discovery process –conducting multiple executive workshops…

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Sylvan Learning

Transforming Campaign Management Challenges Sylvan Learning is evolving to a “state based” marketing model that focuses on customer conversion through specific stages of the “sales funnel” Sylvan wanted to implement automated marketing campaigns that target particular customer “states” Approach Implemented Aprimo Marketing Campaign Management 8.0.5 Integrated with custom IMPACT Customer Relationship Management Solution Integrated with…

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