Chris believes that the science of marketing is becoming increasingly important to driving growth in highly competitive industries.
Chris Weissman brings over 25 years of marketing and leadership experience for leading consumer and B2C companies. Prior to joining TopRight, Chris served as CMO for The Honey Baked Ham Company where he delivered strong e-commerce and retail growth. Chris was also an integral member of the NuCO2 leadership team – driving over 20% growth in revenue resulting in the sale of the company for ten times revenue. Prior to NuCO2 Chris spent 10 years consulting driving growth for clients across an array of industries. Project work included brand development, innovation, portfolio optimization, “go-to-market” strategy, and marketing training. Clients included Coca-Cola, Heineken, Walmart, Dow Chemical, Alcoa and Con Agra Foods. Chris also spent 10 years at Kraft Foods and The Pillsbury Company in a variety of product and brand management roles. Chris holds an MBA from Babson College in Boston and a BBA from Southern Methodist University where he was an All American swimmer and member of the United States National Swim Team.