Dave believes in putting ROI at the center of everything marketing does. As a leading authority on applying transformational marketing principles, organizations seek out Dave to help them develop compelling marketing and sales strategies.
Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is the author of several marketing books including, Strategic Analytics (Harvard Business Press, April 2020), Marketing, Interrupted (Cause Communications, April 2018), Transformational Marketing (April 2017), The Birth of a Killer Platform (September 2015), and Enterprise Marketing Management: The New Science of Marketing (John Wiley & Sons, June 2003)- the ground-breaking book considered to be the definitive statement of a new marketing discipline designed to create sustained, profitable, organic growth.