Huub Giesen


Huub believes in the connection created between a consumer and a company when a brand story is rooted in a human truth brought to life and executed with ruthless consistency.

Huub brings over 15 years of experience to TopRight. His work focuses primarily on activating stories through brand experience, product design, brand strategy and product development. He has helped drive strong business results for companies such as Marriott, Air Canada, JetBlue and others. His education includes degrees and certificates from Design Academy Eindhoven and Northwestern University’s Kellogg School of Business.