Why Transformation?
Why Transformation?
Simply stated...Marketing is broken
It's too tactical, too interruptive, too transactional
No one wants to be interrupted. Or 'talked at.' Or 'sold to.' We seek authentic. We expect relevant. And we want it only when we are good and ready for it.
Marketers have boxed themselves in by thinking too tactically
People want a reason to care. A reason to buy. A reason to stay.
This calls for marketing to make a change
A change in how customers understand you, engage with you, experience you.
This is called Transformational Marketing.
This is how you Move TopRight.
Look at who has dominated the 21st century, and those who will leave their mark
The best brands excel in the 3S's: Story, Strategy, Systems. Their Story is Simple, their Strategy is Clear, and their Systems are fully aligned to bring the Story to life at every customer touchpoint.
Yet most organizations continue to struggle
They struggle to use customer insights to create a compelling yet simple Story, to formulate a clear and differentiated Strategy to tell this Story, and to align Systems to execute the Strategy with ruthless consistently.
It all starts with the Right Story
The Right Story doesn’t focus on what you do or what you're selling, but why you do what you do and why this matters to customers.
At the core of every brand is your organization's story.
"If you have trouble capturing very clearly and directly the essence of why you do what you do and how you do it, then you can bet your customers will, too."
Transform Your Story
Winning strategies are guided by your customers
If your Strategy is not guided by your customers' unique interests and needs, you will struggle to create a productive and profitable customer experience.
Position your customer as the hero of your Story. Formulate the Right Strategy to reach them when, where and how they want to interact.
Our best strategic work, is about our clients' customers.
The right Systems close the gap between a good idea and transformational business results
Your Strategy will only be as effective as its execution. You need the Right Systems- the processes, the people, and the technology to bring your Story to life.
Transformation demands execution
