The Brand Consulting and Activation Firm

Our unique approach bridges consulting and agency implementation, enabling us to develop strategies that deliver measurable business results. We create and activate compelling brand stories that drive success in complex markets, transforming brands into dynamic experiences that resonate deeply with customers and employees.
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Who are we?

We are the strategists, thinkers, writers, and designers who thrive on collaboration and believe in the power of genuine connections.
We foster a collaborative environment where optimistic, entrepreneurial, and innovative thinkers drive impactful results for your business.

Our passion and dedication empower us to build brands people value, ensuring every program meets and exceeds expectations.
Aligning brand, employee, and customer experiences is crucial for achieving robust business performance.

Our Team

Bill Fasig
Chief Executive Officer
Judi Friedman
Chief Operating Officer
Matthew Kruchko
Chief Growth and Strategy Officer
Natalie Ross
Senior VP of Brand and Business Development
Karen Gold
Creative Director
Rachel Pillow
Director of Account Services
Nina Sekulić
Director of Production Management
Isabel France
Creative Services Coordinator
Ashley Spoleti
Account Manager
Matthew Fasig
Manager of Strategy and Research
Madison Keiger
Project Manager
Kennedy Holbert
Account Manager
Michael Wyatt
Campaign Strategy and Research Associate
Vanja Bezbradica
Marketing Project Manager
Lourdina Nuñez
Sr. Accounting Manager
Carlos Luna
Graphic Designer
Michelle Spooner
Account Manager
Ibra Diallo
Market Research and Strategy Associate
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Our Clients' Experiences

“TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight.”
Cris Joos
Harland Clarke Corporation
“TopRight has been one of the best professional partners I could ever have asked for. PBS is smarter and stronger today because of your contributions. Thanks for everything you do for all of us at PBS.”
Kelly Chmielewski
VP, PBS Creative Lab, PBS
“TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight.”
Hamilton Powell
Chairman, SharpMart
“The consultants that TopRight allocated to our business were fantastic. I give nothing but starts, exclamations, and thumbs up to them.”
Sara Costello
Senior Director, Relationship Marketing, Sylvan Learning Centers
“We believe that TopRight’s work will give us a much higher probability of success. I would highly recommend TopRight to anyone grappling with a difficult marketing problem who wants to get the maximum bang for their consulting buck.”
Todd Lunsford
CMO, Amsurg
“From my perspective, TopRight provided deep understanding of effective marketing, the real-world guidance, and the sense of urgency in directing a team that delivered real value.”
Tim McMahon
Former CMO, ConAgra Foods
“Everyone at TopRight was wonderful to work with, very supportive and willing to step up and assist in whatever we needed. They provide great insight and direction to help us define where we needed to go and how to get there.”
Gary Samoluk
CEO, CxO Analytics
"My interaction with every member of the TopRight team has been a pleasure. I see TopRight as an integral and invaluable partner with our institution in shaping the direction of marketing and key communications."
 Kim Burnett
Executive Director of Marketing & Communications, Middlesex College
"Bill, Judi, and team are among the most trusted advisors for Middlesex County, NJ - and the value they add is far beyond just marketing and branding expertise. They have become all around strategic advisors on many initiatives of import to our residents and our community."
 John Carroll
Director of Government & Public Affairs, Middlesex County